An exclusive Live Webinar in partnership with
the nashville technology council
From Startup to Enterprise: Messaging Essentials
Broadcast has ended. You may watch the replay!
In today’s increasingly complex buying process, buyers expect value and insight from sales reps. The key to helping sales reps reach buyers more effectively starts with crafting the right message. In this webinar, you will learn the foundational elements of effective sales messaging along with free downloads to help jumpstart your enablement efforts.
Here is What You'll Learn:
What is sales-ready content? How is it different from marketing content?
Many companies simply pass marketing material on to sales. Unique content is needed to equip reps for real conversations.
What are best practices other organizations are using to drive effective messaging?
We work with clients across industries, which gives us a unique opportunity to share diverse insights.
What is needed to lead insightful conversations? What is involved in creating good insights?
Creating and mastering good insights equips your reps to become trusted guides in the buying process.
How do you drive adoption of new messaging in the field?
All too often, good messaging is created but never gets adopted. We'll address common challenges in this area.
Heather Easterday
Consulting Principal, DSG Consulting
Nashville, TN
"A client once described me by saying, "She gives legs to my ideas." That is how I hope all clients summarize my work. My experience with ideas is far reaching: implemented my own ideas, taught courses to undergraduate/graduate students, created business plans, started businesses, raised seed capital, equipped sales channels, developed sales messaging, facilitated behavior change, collaborated with my clients."
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Clients include: LinkedIn, Trane, CareFusion, Akamai, Lockheed Martin, Whiptail (now Cisco), Florida Hospital System, OsteoMed, Munich International Airport, The Venetian Hotel
Richard Ellis
Consulting Principal, DSG Consulting
Dallas, TX
"As a Consulting Principal with DSG, my primary focus is sales enablement and helping organizations implement their growth strategy. Many of my clients will have recently made a strategy change and they’re clear on the 'what.' I work with clients on the 'how.' How to equip every sales channel to implement the strategy. How to improve sales performance. How to drive lasting sales behavior change. How to get there faster."
Richard Ellis specializes in sales process, messaging, and leadership consulting and training, and has over 30 years of operational experience as well as practical consulting experience in Sales & Marketing and Sales Operations. He has consulted with a wide array of companies across industries to develop sales messaging, processes, and leadership systems to drive increased profitability in the business.
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Clients include: Aetna, Adobe, Acxiom, Caterpillar, Citrix, CompuCom, Concur, FedEx, HSA Bank, Johnson Controls, Opower, Pivotal, ThoughtSpot, Xerox
Delighted DSG Clients
PANASONIC
The change required by our sales team and leadership was significant. DSG has accelerated our time to results through playbooks, training events, and collaboration with each of our vertical VPs and sales managers to drive change. They have become a trusted ‘insider’ within Panasonic.
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Scott French
VP Government Sales
KORN/FERRY
One of the things I like the most about the DSG approach is that they don’t prescribe how you should do your business. They advise you on best practices and methodologies that they’ve seen work with other relevant clients. DSG has clearly perfected their approach and tools over the years, but the key was how we customized it to fit Korn/Ferry.
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Mike Distefano
Chief Marketing Officer
ADOBE
Our business unit is moving to both an industry-specific approach and integrated solutions platform at the same time. C-level conversations that communicate a unified message have become a critical success factor. We collaborated with DSG to develop sales messaging playbooks and video-enabled training to accelerate progress in the field.
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Robbie Traube
VP of Industry Marketing